EA Sports, Apple: FIFA 23 x Ted Lasso
Date
Jun 2023
Description
EA Sports and Apple collaborate on this promotional campaign for FIFA 23, integrating the characters and narrative world of the television series Ted Lasso into the gaming ecosystem. The project features a blend of cinematic 3D render / CGI character modeling and live-action technique footage to mirror television broadcast coverage. Digital renderings of the AFC Richmond squad are presented alongside in-game engine graphics, capturing team locker room scenes and stadium gameplay with high-energy pacing.
Style
Horizontal, Cinematic, Graphic
Techniques
3D render / CGI
Industries
Color
Royal Blue
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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