Zoopla
What Makes a Winner
Brand
ProjectWhat Makes a Winner
Date
Dec 2024
Description
Zoopla’s commercial film, 'What Makes a Winner,' explores the ambition and movement inherent in the property market. Through cinematic storytelling, the narrative transitions between domestic environments and urban spaces, capturing moments of negotiation and discovery alongside digital price tracking interfaces. The project features work from the team at Lucky Generals, with production handled by Curate Films. The visual execution leans into atmospheric lighting and a distinct shallow depth of field, utilizing live-action techniques to build an intense, determined tone across the various sequences.
Style
Horizontal, Action, Cinematic, Warm
Industries
Real Estate Platforms
Background
Sunset Sky
Context
Brand Film / Corporate Video
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