Zoopla
What Makes a Winner
Dec 2024
Zoopla’s commercial film, 'What Makes a Winner,' explores the high-stakes world of property hunting and negotiation. The film follows a narrative of determination, moving from domestic interiors to urban landscapes, framed by polished color grading and atmospheric lighting that highlights the emotional weight of real estate decisions. Developed by agency Lucky Generals, the project utilizes live-action technique and cinematic composition to track characters as they interact with digital property platforms. Production was handled by Curate Films, with post-production and VFX services provided by Coffee & TV US. Audio design, including music and sound, was managed by YouTooCanWoo and Factory Studios, with media planning by Zenith.
Horizontal, Action, Cinematic, Warm
Real Estate Platforms
Sunset Sky
Brand Film / Corporate Video
