This Volkswagen project, titled Pritpal, focuses on personal narratives and the enduring connection between individuals and their vehicles. Through a documentary-style approach, the film features a subject sharing family history while driving, interwoven with archival childhood imagery and suburban scenes.
The production leans into cinematic live-action techniques to bridge the gap between historical family snapshots and present-day automotive culture. The creative was developed by agency adam&eveDDB, with production facilitated by Omnicom Production and post-production by STITCH London and Coffee & TV UK. 750mph provided the sound design and music.
