Ford: How To Capri - Carshare
Brand
Date
Aug 2025
Description
Ford presents 'How To Capri - Carshare,' a commercial feature that leans into a stylized, rhythmic narrative centered on urban mobility. Developed alongside Wieden + Kennedy London, the film employs split-screen and multi-panel framing to maintain a high-tempo aesthetic. Technically, the project utilizes a cinematic, retro-inspired grade punctuated by heavy grain and period-appropriate typography overlays. The live-action approach captures fluid movement through city environments, with production support provided by Arts & Sciences and post-production duties handled by RASCAL and STITCH London.
Style
Horizontal, Action, Cinematic, Grainy, Retro
Techniques
Super 8 / 16mm
Industries
Color
Chocolate
Denim
Background
Street
Context
TVC / TV Commercial
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