Future Co.
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2021
Description
Future Co.’s brand identity project establishes a visual language centered on a clean, monochrome palette. The project spans stationery mockups, textile labeling, and motion-heavy video, emphasizing a minimalist aesthetic through high-contrast typography and structured layout grids. Developed by Platform Studio, the identity integrates static design elements with action-oriented media. Live-action footage of athletic movement is punctuated by animated graphic icons, while editorial imagery utilizes motion blur and macro product photography to explore the brand's graphic form and material quality.
Style
Commercial, Clean, Minimalist, Vertical, Monochrome
Color
Jet Black
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