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Minimalist cream packaging labels with black serif typography arranged in a repeating pattern on a light surface.

Zi Sweet Brand Identity 2022

About

This graphic design showcase highlights the brand identity and packaging design created for Zi Sweet by Platform Studio. The image features a top-down, repeating arrangement of cream-colored paper labels printed with minimalist black serif typography. Distinct sections detail product categories like cookies and brownies, alongside specific flavor descriptions and ingredients. The clean layout emphasizes a sophisticated aesthetic with structured typography and ample negative space. Soft, neutral lighting enhances the warm cream tones of the paper surface, presenting a cohesive and polished brand presentation.

Brand

Zi Sweet

Project

Zi Sweet Brand Identity 2022

Keywords

packaging designpackaging labelcream packaging labelbrand identitytypographyserif typographyblack typography

Credits

Platform Studio
Graphic Design

Styles

CleanMinimalistArtisticVerticalEarthy

Techniques

TypographyVector

Industries

CPG / Packaged Food

Background

Paper Texture

Context

Advertising Campaign
Website / Web
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