Zara
ZW Collection
Brand
ProjectZW Collection
Date
Oct 2025
Description
Zara presents the ZW Collection, an editorial campaign captured by photographer Mario Sorrenti. Featuring actor Lou Doillon, the imagery explores a monochromatic aesthetic, utilizing low-key chiaroscuro and clean studio lighting to emphasize the structural tailoring of the collection. The series leans into a minimalist visual language, balancing sharp, architectural cuts with relaxed, everyday wardrobe staples. Throughout the campaign, Sorrenti employs an analogue film sensibility, focusing on tactile textures and the natural drape of denim, leather, and wool against pared-back backdrops.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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