Zara: Zara x Ludovic de Saint Sernin 2025 Collection

Nov 2025

Zara collaborates with designer Ludovic de Saint Sernin for the 2025 collection, a project that blends high-fashion tailoring with urban-inspired visual storytelling. The campaign film features an ensemble cast, including Alex Consani, Amelia Gray, Awwal Adeoti, Jacoby Sorapuru, Joey Phillips, and Maxime Emad, navigating a metropolitan landscape defined by modern skyscrapers and classical architecture. Directed by Gordon von Steiner with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the film leans into a sleek, moody aesthetic achieved through a cool, desaturated cinematic grade. Carlos Nazario handled the styling, emphasizing dark leather outerwear and clean silhouettes. The production utilizes live-action technique to capture the movement of the collection across both high-rise interior spaces and city streets.

Horizontal, Cinematic, Clean

Street

Advertising Campaign, Brand Film / Corporate Video