Zara

Apr 2025

The Zara x Fanglu Lin collection campaign merges high-fashion editorial aesthetics with a raw, observational sensibility. Captured by photographer Chris Rhodes, the project places the collection’s sculptural garments and tactile textiles—featuring artisanal stitching and organic patterns—against a backdrop of industrial concrete surfaces and expansive, mountainous rural landscapes. The visual narrative leans into a muted, earthy palette, utilizing natural light to emphasize the fine textures of knits, mesh, and layered fabrics. Featuring models Chu Wong and David Yang, the campaign highlights the collaborative spirit through a blend of portraiture and still-life shots that focus on detail and materiality. Techniques such as analogue film and clean composition unify the work, creating a cohesive series that balances the architectural rigidity of the settings with the fluid drape of the apparel.

Editorial, Horizontal, Clean

Analogue / film, Natural light

Designer Fashion

Lookbook, Advertising Campaign