Zara

Feb 2025

The ZARA WOMAN Winter 2025 campaign explores the interplay of architecture, movement, and material texture. Photographed by Sonia Szóstak, the editorial series features model Rebecca Leigh Longendyke captured against a variety of brutalist urban exteriors and minimalist, tiled interior backdrops. The imagery leans into an authentic, raw aesthetic, utilizing analogue film techniques to emphasize the collection's focus on structured silhouettes and vibrant color contrasts. Throughout the campaign, art direction prioritizes a clean, cinematic sensibility, with the styling further refined by hair stylist Benjamin Muller and makeup artist Anne Sophie Costa. Set design by Clara Lasagna and meticulous retouching by Agata Bielska complete the production, resulting in a moody, atmospheric exploration of seasonal fashion.

Editorial, Vertical

Analogue / film

High Street Fashion

Advertising Campaign