Zara: ZARA WOMAN Winter 2025

Feb 2025

The Zara Woman Winter 2025 campaign explores a narrative of movement and tactile contrast, captured through a series of evocative, documentary-style editorial layouts. Featuring model Rebecca Leigh Longendyke, the imagery balances structured brutalist architecture with fluid, organic forms. The series leans into a cinematic, analogue aesthetic, utilizing natural light and high-texture environments like concrete facades and mosaic-tiled walls to frame the collection. Photographed by Sonia Szóstak, the campaign employs a deliberate blend of moody chiaroscuro portraits and rhythmic multi-frame sequences. The art direction emphasizes a raw, atmospheric quality, with hair styling by Benjamin Muller and makeup by Anne Sophie Costa grounding the minimalist look. Further refined by set design from Clara Lasagna and meticulous retouching by Agata Bielska, the visuals highlight the collection's focus on material depth and refined silhouettes.

Editorial, Vertical

Analogue / film

Advertising Campaign