Zara
Zara Summer 24
Brand
ProjectZara Summer 24
Date
May 2024
Description
The Zara Summer 24 fashion campaign presents a series of editorial portraits featuring model Barbara Valente. Captured by photographer Paulo Almeida, the imagery is defined by its clean, sophisticated aesthetic and focus on sculptural silhouettes. The project utilizes natural light to create dynamic visual textures, ranging from high-contrast monochrome shots to warm, golden hour interior scenes. Makeup by Helder Rodrigues complements the minimalist styling, set against airy architectural backgrounds.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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