Zara: Zara Summer 24
Brand
Date
May 2024
Description
The Zara Summer 24 fashion campaign presents a collection of editorial portraits featuring model Barbara Valente. The visuals focus on clean silhouettes and sculptural styling, set within sunlit, architectural interior spaces. Photographer Paulo Almeida utilises high-contrast natural light and warm golden hour tones to define the mood of the series. The work incorporates a monochrome aesthetic and analogue-inspired texture, highlighting the tailoring of the collection through direct, poised portraiture. Makeup artist Helder Rodrigues complements the minimalist approach with a clean, understated aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Context
Advertising Campaign, Lookbook
Associated creatives
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