Zara: Zara SRPLS Linen 2025 Collection

Jul 2025

The Zara SRPLS Linen 2025 Collection campaign leans into a minimalist, architectural aesthetic, grounding seasonal apparel in a warm, terracotta-toned palette. Photographed by Ned Rogers with creative direction and styling by Karl Templer, the imagery utilizes a series of structured peach panels and sandy surfaces to create a cohesive, earthy environment. The campaign highlights the natural textures of linen across a range of relaxed silhouettes, from wide-leg trousers and utility jumpsuits to lightweight tunics and gathered dresses. Technically, the series emphasizes clean lines through bright, directional natural light that casts sharp, graphic shadows across the sets. The production, managed by Gainsbury and Whiting, features a cast including Gideon Adeniyi, Leo Cremer, and Chandler Frye, styled with deliberate accessories like canvas tote bags and oversized sunglasses. Hair styling by Lukas Tralmer and makeup by Mark Carrasquillo maintain a focus on natural, organic finishes throughout the editorial and commercial looks.