Zara

Jul 2025

The Zara SRPLS Linen 2025 collection campaign leans into a minimalist, architectural aesthetic defined by warm, earthy tones. Captured against monochromatic peach-colored panels and terracotta-textured flooring, the imagery creates a graphic interplay between soft linen silhouettes and sharp, directional shadows. The series features a diverse cast—including models Gideon Adeniyi and Leo Cremer—showcasing relaxed tailoring and utility-inspired garments that emphasize natural fiber textures. Photographer Ned Rogers and creative director Karl Templer maintain a consistent visual language across the collection, utilizing clean lines and a restrained color palette to elevate the seasonal staples. Production was led by Gainsbury and Whiting, with hair by Lukas Tralmer, makeup by Mark Carrasquillo, and casting by Piergiorgio Del Moro. The campaign relies on bright, natural light to ground the editorial portraits in a warm, sun-drenched setting.