Zara
Zara Origins S/S 25 Drop 3
Mar 2025
Zara Origins S/S 25 Drop 3 presents a collection of elevated, minimalist essentials through an intimate fashion editorial lens. Photographed by Jamie Hawkesworth, the campaign captures a sequence of quiet, contemplative moments that emphasize refined tailoring and organic textures. The visual language leans into a nostalgic mood, utilizing soft natural light and analogue film techniques to highlight the raw architectural details of both domestic interiors and serene outdoor settings. The project features fashion styling by Marq Rise and casting by Samuel Ellis Scheinman. Together, they anchor the collection in a grounded, earthy color palette. The editorial approach emphasizes clean lines and atmospheric depth, moving fluidly between portraiture and still life compositions that foreground the tactile quality of the garments.
Editorial, Warm, Vertical
Natural light
Advertising Campaign
