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Zara: Zara Origins S/S 25

Brand
Date

May 2025

Description

Zara Origins S/S 25 presents a comprehensive fashion campaign that balances relaxed coastal aesthetics with sharp, modern tailoring. The collection leans into an editorial sensibility, utilizing warm natural light to emphasize fabric textures and clean, deliberate silhouettes across both beachside and architectural settings. Photographer Nacho Torra captures the collection, with fashion styling provided by Dan Sablon. The project features a diverse ensemble including models Fisher Burney, Tess Breeden, Tommy Dunn, and Ysham Jackson. The production team included hair styling by Ryan Mitchell, makeup by Zenia Jaeger, casting by Samuel Ellis Scheinman, manicures by Marisa Carmichael, and set design by Jeremy Reimnitz.

Style

Editorial, Warm, Vertical, Clean

Techniques

Natural light

Color
Pure White
Context

Advertising Campaign

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