Zara
Zara Origins S/S 25
May 2025
The Zara Origins S/S 25 campaign captures a seasonal transition through a series of editorial portraits and coastal scenes. Photographed by Nacho Torra, the collection emphasizes clean tailoring and fabric textures set against both natural sandy terrain and structured modernist architecture. Fashion styling by Dan Sablon leans into a relaxed aesthetic, pairing knitwear and light layers with beachside accessories. The production features a collaborative creative team including hair stylist Ryan Mitchell, makeup artist Zenia Jaeger, and set designer Jeremy Reimnitz, with casting by Samuel Ellis Scheinman. The imagery maintains a consistent warm color palette and utilizes natural light throughout the series.
Editorial, Warm, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
