Zara: Zara Origins Drop 4 SS25 Campaign

Jul 2025

Zara Origins Drop 4 SS25 is a fashion campaign that presents a seasonal collection of contemporary menswear through an editorial lens. Photographed by Nacho Torra, the project leans into raw and earthy textures, utilizing natural light to highlight the construction of utility-focused apparel. The series features styling by Yohana Lebasi, who integrates casual layered pieces like utility jackets and bucket hats against minimalist, textured backdrops. Hair styling by Erol Karadağ and makeup by Allie Smith complement the relaxed aesthetic, while model Jecardi Sykes is featured across various portrait and wide-format compositions. The campaign maintains a clean visual identity, focusing on functional silhouettes and soft, directional lighting.

Editorial, Vertical, Clean, Earthy

Natural light

Advertising Campaign