Zara
Zara Origins Drop 4 SS25 Campaign
Jul 2025
The Zara Origins Drop 4 SS25 campaign is an editorial fashion series that explores contemporary menswear through a lens of clean, natural light. Featuring photography by Nacho Torra and styling by Yohana Lebasi, the campaign centers on structured utility apparel and layered casual silhouettes set against earthy, textured backdrops. This project leans into a raw and minimalist aesthetic, with portraiture that emphasizes the tactile quality of the collection's fabrics. The series captures a range of compositions, from low-angle outdoor shots to studio-based portraits featuring model Jecardi Sykes. With additional contributions from hair stylist Erol Karadağ and makeup artist Allie Smith, the imagery highlights a refined, tonal approach to modern seasonal wardrobe staples.
Editorial, Vertical, Clean, Earthy
Natural light
High Street Fashion
Advertising Campaign
