Zara

Jul 2025

Zara presents the Origins Drop 4 S/S 25 collection, a series of menswear editorial portraits captured by photographer Nacho Torra. The campaign leans into a minimalist aesthetic, highlighting relaxed silhouettes and utility-inspired tailoring. Featuring models Jecardi Sykes and Marcus Musso, the imagery maintains a consistent, earthy palette through tactile, neutral-toned studio backdrops and soft natural light. Fashion editor and stylist Yohana Lebasi shapes the collection’s contemporary look, which emphasizes layering, bucket hats, and versatile button-up shirts. Technical execution by hair stylist Erol Karadağ and makeup artist Allie Smith reinforces the clean, raw editorial quality of the project. The work focuses on the tactile composition of garments and the interplay between natural daylight and structured, earth-toned staging.

Editorial, Clean, Vertical

Natural light

Menswear

Textured Backdrop

Lookbook