Zara
Zara Man x Jae Hyung
Brand
ProjectZara Man x Jae Hyung
Date
Mar 2025
Description
Zara presents a menswear editorial campaign featuring model Jaehyung An. The imagery is captured by photographer Germán Gómez, with fashion styling provided by Cara Cano, focusing on a precise, minimalist aesthetic. Set against the backdrop of angular brutalist concrete architecture, the project leans into high-contrast visuals. The execution utilizes hard light and natural daylight to cast defined, geometric shadows across the subject and the surrounding environment. The styling emphasizes monochromatic layers and utilitarian silhouettes to maintain a clean, graphic visual language.
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