Zara: Zara Man Studio S/S 2025 Campaign

Mar 2025

The Zara Man Studio S/S 2025 campaign presents a cinematic approach to contemporary menswear. Directed by Fabien Baron, the film features models Hojin Lee and Ungho Go set within an atmospheric, dimly lit interior. The narrative centers on a series of interactions, including a vintage cassette player and table games, which heighten the project's moody sensibility. The production utilizes low-key lighting and rich warm color grading to emphasize the textures of the collection, which includes knit vests and patterned shirts. With fashion styling by Karl Templer and casting by Ashley Brokaw, the project maintains a polished, cohesive aesthetic through its chiaroscuro visuals and live-action technique.

Horizontal, Cinematic, Moody, Warm

Low-key / chiaroscuro

Set-dressed

Advertising Campaign, Brand Film / Corporate Video