Zara
Zara Man Linen Collection 2024
Brand
Date
May 2024
Description
The Zara Man Linen Collection 2024 campaign highlights the tactile versatility of the season's core fabric. Photographed by Stas Komarovski, the series features model Thatcher Thornton positioned across both stark, desaturated outdoor landscapes and clean studio environments. Technically driven by soft, directional lighting and cool color grading, the imagery leans into a minimalist aesthetic. The campaign utilizes a mix of natural light and studio compositions to emphasize the weave and structure of the garments, ranging from intricate embroidery to classic pinstripes. The project captures a refined, relaxed silhouette through editorial and commercial photography.
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