Zara

Dec 2024

Zara Man Gifting by Manu Ruix frames the holiday season through a curated series of triptychs. The commercial campaign captures a mix of fashion apparel, fragrance, and lifestyle accessories set against a clean, neutral studio background. Across the various compositions, the project leverages minimalist studio lighting to emphasize textures such as knit wool, leather, and smooth glass surfaces. With creative input from set designer Alexis Ocón, the imagery balances close-up portraiture of models Ekko Touete and Yeray Allgayer with detailed still-life product arrangements. The campaign maintains a consistent, polished aesthetic throughout, focusing on clean lines and a disciplined visual structure.

Horizontal, Commercial, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign