Zara: Zara Man Gifting by Manu Ruix

Dec 2024

Zara presents the Zara Man Gifting campaign, a series of commercial fashion images lensed by Manu Ruix. The collection centers on a triptych format, alternating between close-up portraits of models and meticulously arranged still-life compositions of seasonal gift items, fragrance, and apparel. The project maintains a minimalist aesthetic, utilizing clean white seamless backdrops and bright, even studio lighting to emphasize textures like wool, smooth leather, and glass. Set design by Alexis Ocón integrates varied props—ranging from ceramic figurines to graphic gift packaging—to frame the apparel and accessories worn by models Ekko Touete and Yeray Allgayer. The work features a commercial and clean visual language across the luxury fashion house's holiday gifting narrative.

Horizontal, Commercial, Clean

White Seamless

Advertising Campaign