Zara: Zara Man Beachwear 2024 Collection

May 2024

The Zara Man Beachwear 2024 collection campaign captures a relaxed, sun-drenched approach to coastal menswear. Shot by photographer Sebastien Zanella, the series features model Bram Valbracht in a variety of tropical and rugged outdoor settings that emphasize the collection's focus on patterned swim shorts and lightweight, textured summer shirts. Through an editorial lens, the imagery makes extensive use of natural light, ranging from the diffused warmth of golden hour to high-contrast, moody chiaroscuro lighting. Techniques such as analogue film grain and desaturated color grading help evoke a nostalgic, mid-century vacation atmosphere. The campaign highlights a versatile range of swimwear and accessories, presented against a backdrop of coastal foliage, rocky outcrops, and bamboo structures.

Editorial, Vertical, Warm

Natural light

Advertising Campaign