Zara
Zara Man Beachwear 2024 Collection
Brand
Date
May 2024
Description
The Zara Man Beachwear 2024 collection campaign captures a relaxed coastal aesthetic, focusing on the intersection of leisure and athletic menswear. Photographed by Sebastien Zanella, the series features model Bram Valbracht in a variety of tropical and rugged outdoor environments, from sandy shorelines to rocky coastal outcrops. The imagery employs editorial techniques including analogue film aesthetics and chiaroscuro lighting to elevate the commercial nature of the swimwear. By utilizing diffused natural light and a consistent warm, earthy color palette, the campaign emphasizes a sun-washed atmosphere that defines the seasonal collection’s mood.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Swimwear
Context
Advertising Campaign
Associated creatives
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