Zara

Oct 2024

Zara leans into a minimalist aesthetic for the 2024 Man 90s Archive collection, capturing a series of monochrome portraits that channel a timeless, understated sensibility. The editorial campaign blends studio photography against neutral grey backdrops with exterior architectural frames, focusing on classic tailoring and everyday staples like denim, leather jackets, and layered knitwear. Photographer Daniel Jackson leads the visuals, utilizing analogue film techniques and natural light to emphasize the texture and clean lines of the garments. The project features models Justin Eric Martin, Momo Ndiaye, and Simon Nessman, with hair styling by Erol Karadağ providing a finish that aligns with the collection's historical inspiration.

Editorial, Vertical, Monochrome

Analogue / film

High Street Fashion

Grey Seamless

Advertising Campaign