Zara

Oct 2024

The Zara Man 90s Archive 2024 collection campaign is a series of editorial portraits that lean into a minimalist, monochromatic aesthetic. Photographer Daniel Jackson captures the collection across both controlled studio settings and textured urban exteriors, emphasizing the clean lines of 90s-inspired tailoring and denim. The imagery utilizes a consistent analogue film technique and natural light to highlight the construction of pieces ranging from leather bomber jackets to classic ribbed tanks and oversized suiting. Hair styling by Erol Karadağ grounds the look in the specified decade, while models Justin Eric Martin, Momo Ndiaye, and Simon Nessman bring a composed, understated presence to the fashion editorial work.

Editorial, Vertical, Monochrome

Analogue / film

High Street Fashion

Grey Seamless

Advertising Campaign