Zara: Zara Lingerie & Underwear

Sep 2024

Zara presents a refined look at its lingerie and underwear collection, captured through a series of portraits that emphasize texture and soft, organic silhouettes. The campaign leans into a desaturated, earthy aesthetic, utilizing natural light to highlight the intricate layering of lace embroidery, structured linen, and denim. Photographed by Bibi Cornejo Borthwick, the editorial work features styling by Vanessa Reid. The imagery pairs fluid undergarments with utilitarian elements, creating a balanced tension between softness and structure. Additional contributions include hair styling by Damien Boissinot and makeup by Petros Petrohilos, with models Bliss Chapman, Stevie Sims, and Vincent Rockins appearing throughout the series.

Editorial, Earthy, Vertical