Zara
Zara Lingerie & Underwear
Brand
ProjectZara Lingerie & Underwear
Date
Sep 2024
Description
Zara’s latest fashion campaign for their lingerie and underwear collection leans into editorial sensibilities, prioritising texture and a minimalist aesthetic. Photographed by Bibi Cornejo Borthwick, the imagery features models in layered silhouettes that contrast delicate lace and satin with utility-inspired outerwear and denim. The project incorporates a desaturated, earthy colour palette and makes extensive use of natural light to enhance the tactile quality of linen, knitwear, and fishnet. Fashion editor Vanessa Reid leads the styling, while hair by Damien Boissinot and makeup by Petros Petrohilos support the candid, relaxed framing across the series.
Style
Editorial, Earthy, Vertical
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