Zara
Zara Lingerie & Underwear
Brand
ProjectZara Lingerie & Underwear
Date
Sep 2024
Description
Zara presents a focused collection of lingerie and loungewear, captured through a series of portraits that lean into a relaxed, contemporary aesthetic. The work features an interplay between soft, intimate garment textures and structural layering, set against muted backdrops to maintain a focus on form and detail. Photographer Bibi Cornejo Borthwick utilizes soft, natural light and desaturated tones to create a candid, editorial atmosphere. The campaign was brought together by fashion editor and stylist Vanessa Reid, with hair by Damien Boissinot and makeup by Petros Petrohilos, emphasizing clean silhouettes and subtle, earthy palettes throughout.
Style
Editorial, Earthy, Vertical
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