Zara

Apr 2025

Zara’s latest lingerie campaign channels an understated, intimate aesthetic through a series of portraiture studies. Photographed by Hadar Pitchon and featuring model Natasja Madsen, the collection shifts between domestic bedroom settings and coastal environments, leaning into a documentary-style approach. The work utilises analogue film techniques, defined by a distinct grainy texture and a warm, natural light palette. By focusing on candid postures and textures, the images prioritise a soft, authentic atmosphere across both commercial and editorial frames.

Editorial, Vertical, Warm

Analogue / film, Natural light

Lingerie & Underwear

Bedroom

Advertising Campaign