Zara: Zara lingerie
Brand
Date
Apr 2025
Description
The Zara lingerie campaign, captured by photographer Hadar Pitchon, features model Natasja Madsen in a series of intimate, documentary-style portraits. The imagery spans indoor domestic spaces and coastal settings, utilizing an editorial approach that prioritizes soft natural light and the textures of the apparel. The project leans into an analogue film aesthetic, characterized by a distinct grainy texture and warm tonal grading. Throughout the series, the focus remains on candid, relaxed postures, with compositions that utilize chiaroscuro and desaturated palettes to create an understated, cinematic mood.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Background
Bedroom
Context
Advertising Campaign
Associated creatives
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