Zara
Zara Kids Newborn Summer Edit
Brand
Date
Jul 2025
Description
Zara presents the Newborn Summer Edit, a fashion campaign captured by photographers Louise & Maria Thornfeldt. The imagery features model Mame Thiane Camara in a coastal setting, focusing on soft textiles and relaxed silhouettes appropriate for a summer collection. The creative direction emphasises an editorial aesthetic, utilizing warm natural light to highlight textures in the knitwear and delicate layering. Alice Goddard led the styling, while Maria Martinez provided hair styling, maintaining a clean and understated visual language throughout the project.
Style
Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Powder Blue
Background
Rocky Coast
Context
Advertising Campaign
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