Zara: Zara Kids Newborn Summer Edit
Brand
Date
Jul 2025
Description
Zara presents the Newborn Summer Edit, a seasonal fashion campaign captured by photographers Louise & Maria Thornfeldt. The series frames intimate moments between model Mame Thiane Camara and an infant against a backdrop of rugged coastal cliffs and open water. The imagery leans into a clean, editorial aesthetic, relying on natural light to highlight the collection's focus on textured knits and lightweight fabrics. Styling by Alice Goddard introduces delicate lace details and neutral palettes, while hair styling by Maria Martinez complements the soft, sun-drenched tone of the shoot.
Style
Vertical, Warm
Techniques
Natural light
Industries
Color
Powder Blue
Background
Rocky Coast
Context
Advertising Campaign
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