Zara
Zara Kids, Delicate Collection
Brand
Date
Feb 2024
Description
Zara presents the Delicate Collection for Kids, a fashion campaign defined by a minimalist aesthetic and a focus on tactile fabric textures. The series of studio portraits channels a quiet, understated tone, utilizing soft diffused lighting to highlight the intricate detailing of the knitwear and crochet pieces. Photographer Jeremy Everett captures the collection alongside model Marihenny Pasible. The creative execution features styling by Alex Assil, hair by Sabrina Szinay, and set design by Eric Mestman, emphasizing a clean and neutral visual language throughout the campaign.
Style
Commercial, Clean, Vertical
Techniques
Soft Light
Industries
High Street Fashion
Color
Cream
Context
Advertising Campaign
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