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Zara: Zara June 2025 by Andrea Wheel

Brand
Date

Jun 2025

Description

Zara’s June 2025 fashion campaign focuses on a shift between daylight architectural portraiture and nocturnal urban environments. Photographer Andrea Wheel documents model Monica Cima across a series of settings, utilizing a distinct contrast between natural light and direct flash photography to highlight garment textures, from dark denim to glossy satin. The series leans into a Y2K aesthetic, with styling emphasizing structural necklines, asymmetrical cutouts, and minimalist silhouettes. Makeup by Hadeel Tal complements the seasonal range, maintaining a clean aesthetic that bridges the collection’s transition from daytime urban wear to evening attire.

Style

Vertical

Techniques

Flash

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