Zara: ZARA HAIR CURL COLLECTION
Brand
Date
Mar 2025
Description
The Zara Hair Curl Collection campaign centres on a series of monochrome beauty portraits that emphasise texture and sculptural form. Captured by photographer Ned Rogers, the imagery utilizes low-key chiaroscuro lighting and high-contrast tones to define natural hair patterns against a minimalist studio background. With creative direction provided by Guido Palau and Fabien Baron, the project leans into an editorial aesthetic. Fashion styling by Aleksandra Koj complements the clean, focused art direction, highlighting the hair styling through precise framing and portraiture. The campaign presents a structured approach to haircare marketing.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Background
White Seamless
Context
Advertising Campaign
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