Zara
ZARA HAIR CURL COLLECTION
Brand
ProjectZARA HAIR CURL COLLECTION
Date
Mar 2025
Description
Zara presents the Hair Curl Collection, a beauty campaign focused on the definition and sculptural qualities of textured hair. Captured by photographer Ned Rogers, the series utilizes high-contrast monochrome imagery to emphasize natural form and sharp facial contours. The visual direction leans into clean, minimalist aesthetics to maintain a focus on product results. Creative direction for the project is led by Guido Palau and Fabien Baron. The campaign features editorial-style portraits, with fashion styling provided by Aleksandra Koj.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Haircare
Background
White Seamless
Context
Advertising Campaign
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