Zara

Dec 2025

The Zara Hair Chromatic Mode 2025 campaign explores a high-contrast aesthetic within the beauty sector. Featuring model Gabbriette, the project centers on precise styling and structured form, leaning into a commercial portraiture format. Captured by photographer Fabien Baron, the imagery utilizes sharp, directional light to define the frame against a cool studio backdrop. Creative director and hair stylist Guido Palau frames the look with a sleek, polished execution, while makeup artist Diane Kendal and manicurist Megumi Yamamoto provide detail-oriented finishing touches to the series. Set design by Montana Pugh maintains the minimalist environment throughout the shoot.

Vertical, Commercial, Moody, Polished

Hard Light

Haircare

Coloured Seamless

Advertising Campaign