Zara

Nov 2025

Zara’s FW 2025 Ski Collection campaign explores winter sports aesthetics through a series of moody and textured editorial frames. Photographer Drew Vickers works alongside fashion stylist Vanessa Reid to position model Bibi Breslin across diverse snowy landscapes and intimate interiors, blending high-fashion silhouettes with technical winter apparel. Utilizing a mix of direct flash and natural light, the campaign leans into a grainy, retro visual language. Set designer Jabez Bartlett constructs environments that range from stark outdoor woodland to contained vehicle cabins, emphasizing layered puffer jackets and winter accessories. The beauty direction, provided by hair stylist Olivier Schawalder and makeup artist Lucy Bridge, leans into a sharp, stylized finish, while manicurist Beatrice Eni adds precise detail to the imagery.

Vertical, Editorial

High Street Fashion

Advertising Campaign