Zara
ZARA Children's Day 2025
Brand
ProjectZARA Children's Day 2025
Date
May 2025
Description
The ZARA Children's Day 2025 campaign, photographed by Marili Andre, captures a series of outdoor scenes that lean into playful, high-energy fashion styling. Across the collection, the imagery balances commercial product shots with editorial lifestyle portraiture, featuring young talent amidst park environments and woodland settings. The project incorporates distinct character-based motifs and oversized novelty accessories, set against natural backdrops. Techniques like hard light and sun-dappled lighting emphasize the clean, vibrant textures of the clothing, while the outdoor environment remains a central theme throughout the visual narrative.
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