Zara
Zara Beauty S/S 24
Brand
ProjectZara Beauty S/S 24
Date
May 2024
Description
Zara presents the S/S 24 beauty campaign, an editorial project centered on close-up portraiture for the cosmetic line. The imagery leans into a clean, minimalist aesthetic, emphasizing high-shine textures and natural skin tones. Photographer Gillian Garcia captures the subjects against a neutral backdrop, utilizing soft lighting to draw focus to the reflective finish of the lip products. The production features fashion styling by Lucas Asin, hair styling by Kalle Eklund, makeup by Marie Duhart, and manicures by Magda S, with models Nyaboth Lothbor and Quinn Mora appearing on camera.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Cosmetics
Background
White Seamless
Context
E-commerce / Product
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