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Zara: Zara Beauty Collection 2025

Brand
Date

Aug 2025

Description

Zara presents the 2025 Beauty Collection, a series of portrait-led visuals featuring model Sydney Starbreit. The campaign centres on a clean aesthetic, utilising sharp direct flash and a minimalist studio approach to spotlight the cosmetic line. Photographer Hanna Tveite leads the visual execution, with a focus on luminous skin and varied editorial applications—from golden eyeshadow to bold winged eyeliner. Hair stylist Lucas Wilson provides textured, slicked-back styling, while makeup artist Cyndle Komarovski emphasises a glossy, dewy complexion throughout the commercial imagery.

Style

Vertical, Commercial, Clean

Techniques

Flash

Industries
Background

White Seamless

Context

Advertising Campaign

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