Zara: Zara Baby

Aug 2025

Zara presents its latest campaign for the Zara Baby collection, capturing an intimate series of editorial portraits. Photographed by Juliette Abitbol, the project leans into a warm, candid aesthetic defined by natural light and soft-focus coastal landscapes. The series features model Charlotte Carey in a variety of outdoor and architectural settings, ranging from stone terraces to modernist concrete pavilions. The visual execution utilizes analogue film techniques to emphasize earthy tones and clean textures across the garments. Fashion styling for the campaign was led by Berenger Pelc, with hair styling by Marco Braca and makeup artistry by Giulia Cigarini. The project was supported by executive producer Teresa Boente.

Vertical, Warm, Clean, Editorial

Analogue / film, Natural light

Advertising Campaign, Lookbook