Zara

Aug 2025

Zara presents an editorial campaign for its baby collection, captured through an intimate and observational lens. The project leans into a clean, lifestyle-focused aesthetic, featuring portraits of model Charlotte Carey interacting with children in diverse settings ranging from modernist concrete structures to lush coastal landscapes. The imagery utilizes analogue film and soft natural light to create a candid, warm atmosphere that emphasizes textured garments and organic environments. The production is a collaborative effort, with photography by Juliette Abitbol and fashion styling by Berenger Pelc. Supporting the project’s visual identity are hair stylist Marco Braca and makeup artist Giulia Cigarini, with executive production handled by Teresa Boente.

Vertical, Warm, Clean, Editorial

Analogue / film, Natural light

High Street Fashion

Advertising Campaign, Lookbook