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Zara: Zara A/W 25 Wardrobe Staples

Brand
Zara
Date

Nov 2024

Description

Zara presents its A/W 25 Wardrobe Staples collection through a sharp, fashion-forward editorial series. Photographed by Davit Giorgadze, the campaign balances a minimalist studio aesthetic with moments of high-contrast intensity. The imagery leans into clean, natural light compositions against white seamless backgrounds to emphasize the structured tailoring and architectural silhouettes of the garments. In select frames, the aesthetic shifts toward a saturated palette, utilizing flash photography to cast defined shadows against vibrant, monochrome red backdrops. The project features contributions from hair stylist Benjamin Muller and makeup artist Lucy Bridge, while set designer Rafael Medeiros provides the minimalist framework. Featuring models Achol Ayor and Bibi Breslin, the series explores the versatility of monochromatic layering and contemporary knitwear through an editorial lens.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Jet Black
Background

White Seamless

Context

Lookbook

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