Zara

Apr 2025

The Zara April 2025 campaign, lensed by photographer Laura Jane Coulson, presents a collection of outdoor fashion portraits centered on model Jacqui Hooper. The series leans into a rural, candid aesthetic, placing high-street apparel against the raw, muted backdrops of open plowed fields, serene riverbanks, and woodland landscapes. Fashion editor Vanessa Reid curates a layered styling approach, emphasizing rich, tactile fabrics such as wool, tweed, corduroy, and faux-fur. The imagery makes frequent use of analogue film techniques and natural light, which serve to ground the collection’s intricate patterns—including argyle knits and houndstooth trousers—within an earthy, organic environment. Hair styling by Joe Burwin and makeup by Thomasin Waite maintain a clean, understated finish throughout the editorial, allowing the architectural tailoring of the garments to remain the primary focus.

Editorial, Vertical, Earthy

Natural light

High Street Fashion

Advertising Campaign