Zara: Zara April 2025: Jacqui Louise

Apr 2025

The Zara April 2025 campaign, titled "Jacqui Louise," presents a series of tactile fashion editorials that lean into the interplay between structured high-street tailoring and the rugged, muted landscapes of rural environments. Photographed by Laura Jane Coulson, the project features model Jacqui Hooper navigating expansive agricultural fields, quiet riverbanks, and woodland settings. The aesthetic is defined by its focus on complex layering—pairing tweed blazers and wool ponchos with delicate lace, tulle, and patterned knits. The imagery uses analogue film and natural light to emphasize the rich textures of the garments, from faux-fur collars to heavy corduroy, creating a consistent, earthy narrative across every frame. With fashion styling by Vanessa Reid, the work feels grounded and candid, avoiding artificial artifice in favor of soft, atmospheric lighting. Supporting the visual concept are detailed grooming choices by hair stylist Joe Burwin and makeup artist Thomasin Waite, who lean into a raw, natural finish. The campaign captures a cohesive editorial sensibility, balancing architectural silhouettes with the organic, wind-swept textures of an outdoor setting.

Editorial, Vertical, Earthy

Natural light

Advertising Campaign