Zara

Oct 2025

Zara presents A Halloween Story 2025, a fashion editorial campaign that leans into surreal, theatrical compositions and a muted, autumnal color palette. Photographed by Szilveszter Mako, the series utilizes soft, diffused lighting and grainy textures to establish a moody, atmospheric aesthetic across a collection of vertical portraits. The imagery explores experimental silhouettes and tactile fabric surfaces, featuring intricate styling that blends classic denim-on-denim looks with sculptural, surrealist elements. The project was executed under the creative guidance of stylist Sandu Garacinschi, with hair styling by Pierpaolo Lai and makeup artistry by Greta Agazzi. The campaign features models Clara Denison, Signe Michaelsson, and Yura Romaniuk. Production was managed by Siyan Chen, with the final assets highlighting a consistent, painterly visual language through earthy, retro-inspired studio sets.

Editorial