Zara: Zara: A Halloween Story 2025

Oct 2025

Zara presents 'A Halloween Story 2025,' a surreal fashion campaign that moves away from traditional holiday tropes in favor of an atmospheric, painterly aesthetic. The project leans into a nostalgic, raw editorial style, featuring a series of theatrical portraits staged within enclosed wooden box sets adorned with muted, stencil-like floral patterns. Photographer Szilveszter Mako captures the collection through a gritty, analogue-inspired lens, emphasizing tactile surfaces like shaggy knits, dark denim, and intricate fabric layers. With fashion styling by Sandu Garacinschi, the imagery creates an eerie, sculptural mood, further defined by Greta Agazzi’s precise makeup and hair styling by Pierpaolo Lai. The production, helmed by producer Siyan Chen, features models Clara Denison, Signe Michaelsson, and Yura Romaniuk in a sequence of experimental poses that highlight the campaign's unconventional, earth-toned visual narrative.

Editorial