Zara

Oct 2024

Zara presents its 90s Archive collection, a fashion campaign that revisits classic menswear silhouettes through a contemporary lens. Shot by photographer Carlos Moreno, the project leans into a minimalist editorial aesthetic, utilising a clean, monochrome palette to highlight the construction of the garments. The series features model Justin Eric Martin captured in a variety of studio portraits against a seamless grey backdrop. With hair styling by Cecilie Hildebrandt, the execution focuses on directional studio lighting and soft light techniques to accentuate fabric textures, including heavy leather, denim, and ribbed cotton staples. The result is a refined look at 1990s-inspired minimalism.

Editorial, Vertical, Monochrome

Soft Light

Grey Seamless

Lookbook