Zara

Oct 2024

Zara presents its 90s Archive collection, a fashion campaign that revisits classic menswear staples through a refined, contemporary lens. The project leans into a minimalist editorial aesthetic, utilizing monochromatic photography to focus on the structural details of denim, leather jackets, and ribbed basics. Photographer Carlos Moreno captures the series against a seamless grey backdrop, employing directional studio lighting to emphasize texture and silhouette. Hair styling by Cecilie Hildebrandt rounds out the clean look, featuring model Justin Eric Martin in a variety of poses that highlight the collection’s retro-inspired tailoring.

Editorial, Vertical, Monochrome

Soft Light

Grey Seamless

Lookbook