Zara

May 2025

The Zara 520 Campaign 2025 highlights a summer collection through a playful, high-energy fashion editorial. Shot by photographer Marili Andre, the imagery leans into a distinct Y2K aesthetic, utilizing pastel color-blocking and clean, bright natural light to define the mood. Models Angie Marqueton and Chen Xue feature throughout the series, which shifts between stylized studio environments and vibrant outdoor playground structures. The collection focuses on graphic prints, casual streetwear, and structured summer apparel, captured with a blend of dynamic movement and minimalist graphic geometry. The campaign uses soft lighting and a warm, saturated palette to create a consistent, contemporary visual language.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign