Zara: ZARA 520 Campaign 2025
Brand
Date
May 2025
Description
The ZARA 520 Campaign 2025 translates a high-energy, contemporary streetwear aesthetic through a series of vibrant editorial and commercial visuals. Photographed by Marili Andre, the campaign features models Angie Marqueton and Chen Xue set against stylized studio and outdoor environments defined by pastel color-blocking and geometric architecture. Execution leans into a playful, Y2K-inspired visual language, utilizing sharp direct flash and soft natural light to highlight the season's bold textures and patterns. The imagery incorporates retro elements and high-angle perspectives to frame a diverse cast of talent within a curated, saturated palette.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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