Zara

Apr 2024

Zara’s latest women’s collection campaign presents a series of clean, editorial portraits focusing on minimalist silhouettes and textured knitwear. Featuring model Alici Sol, the series balances controlled studio work with outdoor settings, alternating between soft, diffused lighting and high-contrast hard light to emphasize fabric detail. Photographer Gillian Garcia captures a variety of ensembles, ranging from ribbed-knit two-piece sets to structured dresses, often accessorized with minimalist silver hardware. The photography leans into a refined aesthetic, utilizing clean backgrounds to highlight both the apparel and the subject’s natural features. Manicurist Riley Miranda provides styling across the collection, contributing to the composed, polished look of the editorial portraits.