Zara

Jul 2026

Zara presents a clean, minimalist fashion campaign featuring model Mica Argañaraz, captured by photographer Davit Giorgadze. The imagery leans into a commercial and editorial aesthetic, utilizing soft, natural light and neutral studio backgrounds to highlight the tactile textures of knitwear, tailoring, and intricate lace garments. The production features a consistent visual language centered on wet-look hair styling by Damien Boissinot and subtle, natural makeup by Marie Duhart. This project serves as a clear study in focused studio portraiture, with set design by Rafael Medeiros and manicuring by Alex Feller supporting the overall clean, deliberate composition.

Vertical, Clean, Editorial

Natural light

High Street Fashion

White Seamless

Advertising Campaign