Zara: Western Arena

Mar 2026

Zara’s Western Arena is a fashion campaign that constructs an evocative equestrian narrative. Captured by photographer Ryan McGinley, the series features models Awar Odhiang and Jcqui Hooper against high-contrast, atmospheric backdrops that lean into a raw, cinematic aesthetic. Styling by Ludivine Poiblanc emphasizes the contrast between intricate textures and the rugged environment. The imagery utilizes dramatic chiaroscuro lighting, heavy smoke effects, and golden hour haze to create a series of moody, theatrical compositions in both indoor and outdoor arena settings.

Moody, Horizontal, Editorial

Advertising Campaign