Zara
VATÍSIMO
Brand
ProjectVATÍSIMO
Date
Mar 2026
Description
Zara presents VATÍSIMO, a fashion campaign directed and photographed by Glen Luchford. The project explores a cinematic narrative featuring Christy Turlington and Alberto Guerra, leaning into a moody and retro aesthetic defined by soft, warm lighting. Creative direction by Willy Chavarria grounds the series, which balances intimate, melodramatic character studies with commercial portraits. The work utilizes natural light and architectural framing to transition between interior, vintage-inspired scenes and outdoor, textured compositions.
Style
Horizontal
Industries
High Street Fashion
Context
Advertising Campaign
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