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Zara

The Night Edit
Brand
Date

Dec 2025

Description

The Night Edit by Zara is a high street fashion campaign that leans into a refined, minimalist aesthetic. Photographed by Andrea Wheel, the imagery features model Bebe Parnell positioned against clean, seamless white studio backgrounds to draw focus to the collection's diverse textures and sculptural silhouettes. The series utilizes soft light and natural light techniques to highlight the tactile details of the garments, from faux-fur jackets and velvet dresses to lace-trimmed tops and metallic mesh accessories. The project maintains a consistent commercial polish across its editorial portraits and dynamic motion shots, emphasizing a contemporary and sophisticated style.

Style

Vertical, Clean, Editorial

Industries

High Street Fashion

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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