Zara: The New | July 2025

Jul 2025

Zara presents The New | July 2025, a fashion campaign showcasing the brand’s latest menswear collection. Shot on location by photographer Carlos Moreno, the series highlights a relaxed, summer-focused aesthetic through a collection of layered separates, textured knits, and casual tailoring. Featuring model Francisco Henriques, the campaign leans into a candid, approachable mood. The imagery utilizes soft natural light to emphasize the clean lines and tactile fabrics of the apparel, set against diverse outdoor environments ranging from coastal waters to rural greenery. Hair styling by Oscar Buitrago complements the versatile, everyday styling of the collection, which is captured through a blend of editorial and commercial portraiture.

Editorial, Vertical, Clean

Natural light

Advertising Campaign