Zara
The New | July 2025
Brand
ProjectThe New | July 2025
Date
Jul 2025
Description
The New | July 2025 campaign for Zara explores a relaxed approach to summer menswear. Featuring model Francisco Henriques, the project leans into a candid aesthetic through outdoor portraits that capture a balance of coastal and rural settings. Photographer Carlos Moreno utilizes soft natural light throughout the series to highlight the tactile textures of the collection, ranging from knit sweaters to layered button-down shirts. With hair styling by Oscar Buitrago, the visuals shift between warm, earthy tones and clean monochromatic compositions, emphasizing an approachable, playful mood.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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