Zara

The Big Olita

Brand

Zara

ProjectThe Big Olita

Date

May 2025

Description

Zara presents The Big Olita, a fashion campaign and editorial series capturing youthful energy in a coastal setting. Photographer Javier Ruiz documents the collection across a series of beach-side portraits, utilizing natural light and an analogue film aesthetic to emphasize candid, sun-drenched textures. The project features children in summer-ready ensembles, focusing on graphic tees, light-weight shorts, and casual accessories. With hair styling by Matt Mulhall, the execution maintains a clean and warm visual language that leans into the lifestyle nature of the garments. The series shifts between studio-lit portraiture and expansive outdoor compositions against shorelines and ocean waves.

Style

Vertical, Lifestyle, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Background

Sandy Beach

Context

Advertising Campaign