Zara: SS25
Brand
Date
Mar 2025
Description
Zara presents its SS25 beauty collection through a series of intimate portraits. Captured by photographer Hanna Tveite, the campaign leans into a clean aesthetic that prioritizes high-fidelity skin texture and neutral backdrops. The imagery features model Peng Chang, highlighting the collection's focus on essential cosmetic applications. The execution relies on soft hair styling by Benjamin Muller and precise makeup artistry by Cyndle Komarovski to deliver a polished, commercial look. Utilizing natural light, the series leans into an editorial sensibility. The project maintains a consistent focus on detail, resulting in a refined set of beauty assets.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Crimson
Background
White Seamless
Context
E-commerce / Product
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