Zara
SS25
Brand
ProjectSS25
Date
Mar 2025
Description
Zara’s SS25 beauty campaign centers on a series of intimate portraits that shift the focus toward skin texture and bold color application. Captured by photographer Hanna Tveite, the visuals lean into editorial photography, emphasizing clean lighting and a warm, natural aesthetic. Featuring model Peng Chang, the imagery pairs minimalist framing with detailed beauty work. The production highlights the interplay between natural skin tones and a vibrant red lipstick, supported by soft hair styling from Benjamin Muller and focused makeup artistry by Cyndle Komarovski.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Cosmetics
Color
Crimson
Background
White Seamless
Context
E-commerce / Product
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