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Two female models posing on a vintage iron bed for the Zara Spring-Summer 2026 campaign photographed by Steven Meisel.
Two female models in pale patterned dresses and yellow shoes posing on a rustic metal bed in a distressed room.
A model reclining on a daybed wearing a pale blue jacket and yellow trousers against a worn wallpaper background.
Two female models in patterned spring outfits posed in a rustic room with floral wallpaper and wooden floorboards.
Woman in grey pantsuit seated in an upholstered armchair against a patterned floral wall for Zara spring summer campaign
Model wearing a white lace top and sage green skirt posing beside a light blue folding chair against a distressed wallpaper background.
Model seated in a white metal butterfly chair wearing striped trousers and matching jacket against a textured wall.
Two female models in white and floral dresses sitting on an antique iron bed against a distressed textured wall
Model wearing a plaid fringed tweed skirt suit sitting on a white wire chair in a distressed room
Model in white slip dress wearing a headband standing beside a rustic metal chair in an aged room
East Asian model seated in white metal armchair wearing striped dress and pink bow shoes against textured wall
A female model in a floral slip dress standing against a vintage textured wall for Zara Spring-Summer 2026 Campaign.
Model in ruffled light green dress and silver t-strap heels seated in a wire chair against a weathered floral wall.
Two female models posing on a vintage iron bed for the Zara Spring-Summer 2026 campaign photographed by Steven Meisel.
Two female models in pale patterned dresses and yellow shoes posing on a rustic metal bed in a distressed room.
A model reclining on a daybed wearing a pale blue jacket and yellow trousers against a worn wallpaper background.

Zara Spring-Summer 2026 Campaign 2026

About

The Zara Spring-Summer 2026 campaign leans into an editorial aesthetic, focusing on tactile layering and period-inspired silhouettes. Captured by photographer Steven Meisel, the series utilizes soft light and distressed, rustic settings to frame the collection. Styling by Karl Templer centers on detailed textures, including fringe-trimmed tweed, delicate lace, and velvet accents, while creative direction by Baron & Baron anchors the visuals in a nostalgic mood. The project draws on editorial techniques to highlight the seasonal collection against vintage-inflected interiors.

Brand

Zara

Credits

Steven Meisel
Photographer
Karl Templer
Stylist
Baron & Baron
Creative Director

Industries

High Street Fashion

Styles

EditorialWarmVertical

Techniques

Natural light
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