Zara

Mar 2026

Zara presents its Spring-Summer 2026 fashion campaign, a series of editorial portraits captured by photographer Steven Meisel. The campaign leans into a nostalgic aesthetic, utilising soft directional light to emphasize textures within a rustic, distressed interior setting. With creative direction from Baron & Baron and styling by Karl Templer, the imagery features intricate layering, including fringe-trimmed tweed, floral slip dresses, and detailed lace accents. The collection is framed against aged floral wallpaper and weathered wooden floorboards, consistent with the project's delicate, pastel-toned visual identity.

Editorial, Square, Nostalgic

Soft Light

High Street Fashion

Set-dressed

Advertising Campaign