Zara

Mar 2026

Zara leans into the intersection of high fashion and fine art with this editorial portrait series centered on artist Samuel de Saboia. Directed by creative director Alba Vicario and captured through the lens of photographer Pablo Di Prima, the project functions as a documentary-style exploration of the creative process within the confines of a minimalist studio. By stripping away the noise of a traditional fashion shoot, the imagery emphasizes the raw, tangible relationship between the creator and his canvas. With styling by Matt Mulhall, the subject is portrayed in a blend of structured tailoring and casual apparel, mirroring the fluid nature of his abstract paintings. The execution utilizes a mix of 35mm film, analogue, and instant photography to create a textured, lived-in aesthetic that feels intimate and unvarnished. From the strategic scattering of brushes and paint pots to the inclusion of contact sheets and handwritten annotations, the visuals evoke a process-oriented narrative. The project achieves a sophisticated balance, using high-key lighting and a stark white backdrop to allow the vibrant, expressive color palettes of de Saboia’s work to command focus. This collaboration effectively repositions the brand as a patron of contemporary creativity, delivering a clean, editorial look that elevates the subject’s personal style and artistic discipline into a coherent visual story.

Lifestyle, Editorial, Vertical

Natural light