Zara
Rolf
Brand
ProjectRolf
Date
Apr 2024
Description
Zara presents 'Rolf,' a fashion editorial series that leans into stark, high-contrast monochrome imagery. Captured by photographer David Portela, the work utilizes clean studio aesthetics to examine garment texture and sculptural silhouette, moving between minimalist silhouettes and dramatic accessories. Makeup artist Jurgen Braun complements the sharp, directional lighting with precise, editorial-focused grooming. The project emphasizes graphic composition, utilising monochrome techniques and subtle low-key lighting to frame the model, Rolf, across a range of high-street attire.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black
Background
Grey Seamless
Context
Lookbook
Associated creatives
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